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Monday again: where is my order. That pile is about 18% of helpdesk volume. Look up the scan. Do not invent a 2pm window. We are not publishing a tickets-down number.
Palaniappan PHand this to your technical lead. The store decision: one lookup this week, a person signs money, skip when a rule already works. Sample uses 9 Gateway tools and is not a client case study.
Palaniappan PFor a mid-market retailer (~2.4M SKUs, checkout p95 1.9s → 420ms), DynamoDB cart + Step Functions checkout + conditional inventory cuts held 2.1k checkout RPS, after a cache-as-inventory mistake oversold 380 units in 12 minutes.
Palaniappan PBlack Friday still breaks unprepared AWS estates. July 2026 peak-readiness playbook: CloudFront/WAF edge, predictive Fargate scale, ElastiCache (Redis/Valkey), Aurora + RDS Proxy, and the cost split between baseline and burst.
Palaniappan PRetail infrastructure has a specific shape: ~90% of the year sits idle, then peak week hits the P&L. July 2026 refresh: core services, Valkey/cache, SES, PCI scope, peak checklist.
Palaniappan PLoyalty, pricing, inventory sync, multi-CDN: retail breaks generic templates. July 2026: buy-vs-build matrix, EventBridge patterns, CloudFront case study (−40% page load).
Palaniappan PAWS Retail Competency validates consulting partners for verified retail delivery. This post covers what the program means, what to check beyond the badge, and how to evaluate AWS partners for your retail workloads.
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